This is an ad I did for a a limb removal service specializing in arms. It was a big fad in the early 90s to have your arms cut off by a licensed limberjack. We all have that crazy aunt who has no arms and insists her life was way better as a result of having them voluntarily amputated. But we all know who can’t feed herself or, you know…during Thanksgiving dinner.
I did this ad for a company called SliceWorks, Inc. to market their version of the iconic Swiss Army Knife. I can attest that it did not work as advertised and only included four knives, one of which was actually a teaspoon. To boot, the “stylish” carrying case was really just a secondhand American Tourister bag.
During the early 90s there was a brief fad of “alternative proteins.” The APA tried to get people to eat things like snake, raccoon, macaque, and even box turtles, which we marketed to replace turkeys. It didn’t catch on, but I do recall being invited to a Passover seder where the Z’roa, or lamb shank, was replaced with egret.